10 Things to Know About Keywords
This topic is near and dear to me. I know it’s not sexy, but it’s so important I knew I had to have an episode about keywords.
Here’s why it’s important. Keyword research leads to being found online. Which is the entire point of having a website and online presence. I know there is a lot of resistance around this because it feels overwhelming.
After this episode, you’ll understand why they matter and where to start.
Let’s get clear on what we’re talking about. Keywords and/or keyword phrases are what people use to search for information and resources online.
You have to know what your clients use to look for you. If you use one term and they use another, you won’t see the results. I share an example that will make this super clear for you. Get into the head of your audience so you know how they search.
Listen to the 4 key questions that will get you started. It’s easier than you think!
It requires a bit of listening, paying attention, and some detective work. The more targeted you can be, the better the traffic in quantity and in quality.
Once you’ve identified your keywords use them well. It’s the best way to share with your current audience and it will help new people find you.
If you created your site a while ago, it’s a good idea to update your keyword strategy. Things change and how your clients search for you can change too.